Digital Engagement Lead

Job Description

This is an exciting opportunity to join the London Borough of Harrow's Public Health team in a newly created role that will play a key part in improving health and wellbeing across the borough.

As the Digital Engagement Lead, you will lead the development and delivery of strategic communications, marketing and digital engagement activity across the Harrow Borough-Based Partnership, helping residents access clear, trusted and accessible health information while promoting healthier behaviours and reducing health inequalities. Drawing together the expertise and resources of local government, the NHS and voluntary sector partners, you will ensure that communications and engagement activity supports shared health and wellbeing priorities and delivers meaningful impact for Harrow residents.

Working collaboratively with senior leaders, programme leads and partners, you will lead the development of partnership-wide communications strategies, campaigns and digital engagement initiatives. You will oversee the ongoing development of the Healthy Harrow platform and associated digital channels, ensuring they provide high-quality, accessible and engaging content that connects residents with the services and support they need. Using audience insight, data and evaluation, you will continually improve campaign performance and help maximise engagement with key public health priorities.

This is a rewarding opportunity for an innovative and motivated professional who is passionate about using digital engagement to improve outcomes for local communities. You will have the autonomy to shape and influence communications across the local health and care system, lead impactful campaigns and build strong partnerships that support prevention, health improvement and wellbeing. Harrow Council is committed to innovation, collaboration and continuous improvement, making this an ideal role for someone looking to make a lasting difference to residents while helping to create a healthier, more connected borough.

The successful candidate will have:

• Proven experience of leading strategic communications, marketing and engagement campaigns from planning and delivery through to evaluation and continuous improvement.
• Excellent knowledge of communications, marketing and digital engagement principles, with an understanding of how these can support behaviour change, service uptake and improved health outcomes.
• Experience of managing websites, digital platforms and online engagement channels, with strong digital content development skills.
• Ability to develop and deliver integrated communications and engagement strategies that align with organisational priorities and deliver measurable impact.
• Strong written and verbal communication skills, with the ability to translate complex information into clear, engaging and accessible messages for diverse audiences.
• Excellent stakeholder engagement and influencing skills, with experience of building effective partnerships across organisational boundaries and working collaboratively to achieve shared objectives.
• Experience of using audience insight, research, analytics and performance data to inform decision-making, evaluate impact and drive continuous improvement.
• Ability to manage multiple projects, competing priorities and deadlines while maintaining high-quality standards and attention to detail.
• Experience of commissioning, managing and monitoring external suppliers, contracts or communications services to ensure value for money and successful delivery.
• Knowledge of accessibility standards, digital inclusion principles and the importance of producing inclusive communications that meet the needs of diverse communities.
• Good understanding of health inequalities, health literacy and the factors that affect people's ability to access information, services and support.
• Ability to identify opportunities for innovation, manage communications and reputational risks, and respond effectively to emerging priorities and public health issues.

For more information, please refer to the Role Profile/Selection Criteria

About us

Harrow Council is the 12th largest London borough and one of the most culturally diverse local authorities in the UK, making it a great place to live, work and visit with a range of cultures, religions and opinions that come together to produce high achieving schools and a close and friendly community. Located 10 miles from the city centre and just 13 minutes to Euston from Harrow & Wealdstone station there are great transport links via the Metropolitan Line, Watford DC Line and national rail service. It is easily accessible to the M1, M25 and A406.

Other information

Support for candidates visit:Harrow.gov.uk Our behavioural indicators roles below G11 and above G11 Here at Harrow Council, the vision is one of 'Working together to make a difference for Harrow' Please click here to view Harrow Council's benefits

Important Note

To deliver our commitment to equality of opportunity in service provision, all staff are expected to promote equality in the workplace and in the services the Council delivers. All sections of the population will have equal access to jobs at the London Borough of Harrow. No applicant or employee will receive less favourable treatment because of age, disability, gender, reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, or maternity unless a Genuine Occupational Qualification applies. As such, we value diversity and welcome applications from all backgrounds. For further information, please read our equality statement.

As a disability-confident employer, we are committed to making our recruitment practices barrier-free and accessible to everyone. This includes reasonably adjusting the recruitment process for those with disabilities or long-term health conditions. For further information, please contact us at resourcing@harrow.gov.uk

London Borough of Harrow is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults and expects all staff and volunteers to share this commitment. Harrow operates stringent, safer recruitment procedures.

Due to the high number of applications received for some posts, we may close vacancies before the stated closing date if sufficient applications are received. Therefore, please apply as soon as possible.

Harrow redeployees will be given priority consideration.

The personal information we have collected from you will be shared with Cifas who will use it to prevent fraud, other unlawful or dishonest conduct, malpractice, and other seriously improper conduct. If any of these are detected you could be refused certain services or employment. Your personal information will also be used to verify your identity. Further details of how your information will be used by us and Cifas, any your data protection rights, can be found by visiting www.cifas.org.uk/fpn